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Joseph Masher
Owner & CEO

Joe has been in the theater business most of his life, having started as a ‘rewind kid’ at eleven years old! He managed his first theater from the time he was 17, worked his way up to regional multi-unit management, and soon after became the General Manager of the then busiest theater in the world, in the heart of New York City. In the following years, Joe’s responsibilities included supervising 38 locations. Since 2004, Joe has been the Chief Operating Officer for Bow Tie Cinemas, a fourth-generation, family-owned cinema chain based in New York City. In that capacity, Joe was integral to the development of Bow Tie Ultimate,® the latest movie-going concept that drives and increases repeat business and top line revenues. Joe also developed BTX: Bow Tie Extreme, the company’s proprietary large format brand and technology. Under Joe’s leadership, The Bow Tie group has won numerous awards for customer service, several of its locations have been voted “Best Movie Theater” by local press, and the company has been noted as a “Best Place To Work”.


Joe also holds many current board and committee positions in the industry:

  • Executive Board, National Association of Theatre Owners

  • Treasurer, National Association of Theatre Owners

  • President, National Association of Theatre Owners of New York

  • Vice-President, Connecticut Association of Theatre Owners

  • Board Member, National Association of Concessionaires

  • Board Member, Library of Congress Film Board

  • Government Relations Committee, National Association of Theatre Owners

  • Political Action Committee, National Association of Theatre Owners

  • Registered Lobbyist in New York State

  • Immediate Past-President/Chair, Theatre Historical Society of America


Joe has been publicly recognized for leading successful efforts nationally and in New York State to safely reopen theaters following the Coronavirus Pandemic. Joe was also the driving force behind a successful 10-year initiative to update New York State’s alcohol laws to allow alcohol to be sold and consumed in movie theaters. He has lobbied successfully in Washington, DC and several states on initiatives such as predictive scheduling, menu labeling, and minimum wage, among others.

In 2023, Joe acquired the amusement park he went to as a child!  Huck Finn's Playland in Albany, NY will reopen for it's 72nd Season, now operated by Scene One Entertainment, on May 4 2024!

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